Source: Information Office of the Ministry of Agriculture and Rural Affairs
On September 9, the Information Center of the Ministry of Agriculture and Rural Affairs and the China International E-commerce Center jointly released the 2021 National County Digital Agriculture Rural E-commerce Development Report (hereinafter referred to as the "Report") online in Beijing.
The report shows that in 2020, the online retail sales of 2,083 counties in China will reach 3530.32 billion yuan, an increase of 14.0% over the previous year, accounting for 30.0% of the national online retail sales, an increase of 0.9 percentage points, of which the online retail sales of agricultural products in counties will reach 35.76 billion yuan, an increase of 29.0%.
According to the report, during the COVID-19 epidemic in 2020, rural e-commerce, with its advantages of online, non-contact, rapid matching of supply and demand, and efficient connection of production and sales, has played a prominent role in stabilizing production and ensuring supply, resuming work and production, and ensuring people's livelihood at the county level. New business forms and models such as live streaming and community group buying have been emerging, and cross-border e-commerce has opened the door for counties to integrate into the international market.
The report pointed out that 2021 is the first year of the implementation of the "14th Five-Year Plan", comprehensively promoting rural revitalization will provide a broader stage for the development of county e-commerce, the huge potential of rural e-commerce will be accelerated to release, the transformation of digital lifestyle consumption will reshape the county rural market, and the innovation and development of e-commerce will help the digital transformation of agriculture and rural areas enter the fast lane. County e-commerce will also provide new momentum for the construction of a new development pattern with the domestic great cycle as the main body and the domestic and international double cycles promoting each other.